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Cookie Policy
Last updated: 3 June 2026
1. Overview
This Cookie Policy explains how Advanta Legal Tech (“Advanta”, “we”, “us”) uses cookies and similar technologies on advanta.tech. It should be read alongside our Privacy Policy, which explains more broadly how we collect and use personal data.
We have designed our cookie architecture to be minimal and privacy-conscious. We do not use advertising cookies, tracking pixels, or any form of cross-site behavioural profiling. The only optional cookies we deploy are analytics cookies that help us understand how the website is used in aggregate — and these only activate after you give explicit consent. We additionally use a cookieless, privacy-preserving analytics layer (Vercel) that sets no cookies and stores nothing on your device.
2. What Cookies Are
Cookies are small text files that a website places on your device when you visit. They allow the website to remember information about your visit — such as your language preference or your consent choices — so you do not have to re-enter it each time.
Not all data storage on websites involves traditional cookies. We also use browser localStorage in limited, functional contexts (for example, to remember your diagnostic progress or UI state). This policy covers all such client-side storage mechanisms.
3. Cookie Categories We Use
We use two categories of cookies. A third “Advertising” category appears in some consent frameworks — we do not use advertising cookies and that category is always disabled on this website.
Necessary Cookies
These cookies are essential for the website to function correctly and cannot be switched off. They are set in response to actions you take, such as recording your cookie consent choices. Without them, the website cannot operate as intended. No personal data collected via necessary cookies is used for advertising or tracking purposes.
Analytics Cookies
With your consent, we use Google Analytics 4 (GA4) via Google Tag Manager, and PostHog (hosted in the EU), to understand how visitors interact with the website — which pages are most visited, how long people spend reading content, and how they navigate between sections. PostHog also captures anonymised session replays in which all form inputs are masked. This helps us improve the quality and relevance of what we publish.
We implement Google Consent Mode v2, which ensures that GA4 does not set any analytics cookies and does not collect individually identifiable data until you explicitly accept analytics cookies. If you decline, GA4 operates in a cookieless, aggregated modelling mode that does not identify you or track your session.
4. Cookies Set on This Website
The following table lists all cookies that may be set when you visit advanta.tech, together with their category, purpose, and retention period.
| Cookie name | Provider | Category | Purpose | Expires |
|---|---|---|---|---|
advanta-consent | Advanta (first-party) | Necessary | Records your cookie consent choices so your preferences are respected on every visit and across browser sessions | 6 months |
_ga | Google Analytics | Analytics | Distinguishes unique users by assigning a randomly generated identifier — used to calculate visitor and session counts | 2 years |
_ga_* | Google Analytics | Analytics | Stores and increments a session counter tied to this specific GA4 property | 2 years |
ph_*_posthog | PostHog (EU) | Analytics | Stores an anonymous identifier and session metadata for product analytics and session replay. Set only after you accept analytics cookies; all form inputs are masked | 1 year |
Analytics cookies (_ga, _ga_*) are only set after you accept analytics cookies. If you decline, they are not set and your session is not tracked.
5. How We Manage Consent
Consent is managed by our own first-party consent banner — there is no third-party consent platform involved. When you first visit advanta.tech, the banner clearly explains what analytics cookies we use and gives you an equal, explicit choice to accept or decline. No analytics cookies are set until you actively choose to accept.
Your preference is saved in a first-party advanta-consent cookie and respected on every subsequent visit. The banner is built on Google Consent Mode v2, so when you decline analytics cookies, the signal is immediately passed to Google Tag Manager and Google Analytics — ensuring no analytics cookies are set and no identifiable tracking occurs, even for that session.
You can review or change your cookie preferences at any time by clicking Cookie Preferences in the footer of any page on this website.
6. Browser-Level Cookie Controls
In addition to our consent management platform, most browsers allow you to manage cookies directly through their settings. You can typically:
View all cookies stored on your device and delete individual cookies
Block cookies from specific websites
Block third-party cookies across all sites
Delete all cookies automatically when you close your browser
Set your browser to notify you before a cookie is placed
Browser help pages for managing cookies:
Note that blocking all cookies may affect the functionality of advanta.tech and other websites you use.
7. Third-Party Services and Data Processors
The following table discloses all third-party services used in connection with advanta.tech, whether or not they set client-side cookies. Where a service is a data processor — receiving data generated by your visit (such as your IP address for infrastructure routing) — we include it here for full transparency.
| Service | Role and data use | Client cookies | Privacy information |
|---|---|---|---|
| Google Tag Manager | Tag management system — loads and orchestrates analytics scripts (including GA4) in a controlled, consent-aware sequence | No | Google Privacy Policy |
| Google Analytics 4 | Website analytics — measures audience engagement, content performance, and navigation behaviour in aggregate. Only activates after you accept analytics cookies | Yes | Google Privacy Policy |
| Vercel Web Analytics & Speed Insights | First-party, privacy-preserving analytics for aggregate traffic measurement and Core Web Vitals performance monitoring. Cookieless — sets no cookies, stores nothing on your device, and performs no cross-site tracking or profiling. Because it does not access or store information on your device, it runs without requiring consent | No | Vercel Privacy Policy |
| PostHog (EU) | Product analytics and session replay hosted in the EU — measures on-site behaviour, funnels, and UX friction. Only activates after you accept analytics cookies; all form inputs are masked and IP addresses are not stored | Yes | PostHog Privacy Policy |
| Vercel | Hosting and global content delivery infrastructure. Processes request metadata (IP address, user-agent) for routing and performance purposes only. Does not set client-side cookies | No | Vercel Privacy Policy |
| Supabase | Backend database used to store information submitted via website forms (enquiries, waitlist registrations). No client-side cookies are set | No | Supabase Privacy Policy |
| Sanity | Headless content management system used to serve articles, reports, and editorial content on the website. No client-side cookies are set | No | Sanity Privacy Policy |
| Resend | Transactional email delivery — sends confirmation emails and notifications when you submit a form. No client-side cookies are set | No | Resend Privacy Policy |
| FluentCRM | CRM platform used to manage contact records when you subscribe or make an enquiry. Operates server-side only — no client-side cookies are set | No | FluentCRM Privacy Policy |
8. Google Consent Mode v2
We implement Google's Consent Mode v2 framework, which is Google's mechanism for ensuring that GA4 and Google Tag Manager respect user consent choices in a technically reliable way.
Before any scripts load, we set conservative default consent signals that block all analytics and advertising data collection:
analytics_storage— denied (default). GA4 analytics measurement — granted only after you accept analytics cookies.ad_storage— denied (always). Advertising cookie storage — always denied; Advanta does not run ad campaigns.ad_user_data— denied (always). Ad personalisation data — always denied.ad_personalization— denied (always). Remarketing signals — always denied.functionality_storage— granted. Storage required for core website features such as remembering your consent choice.security_storage— granted. Storage required for security and fraud prevention features.
Our consent banner updates these signals in real time when you make a consent choice, and an inline initialisation script restores your saved preference automatically on return visits — before any analytics scripts load.
9. Do Not Track
Some browsers offer a “Do Not Track” (DNT) signal. We respect your privacy choices through our first-party consent banner (described above), which provides a more reliable and granular mechanism than DNT. Because DNT lacks a standardised technical specification, we do not alter our data collection practices based on DNT signals alone.
10. Changes to This Policy
We may update this Cookie Policy periodically to reflect changes to the cookies we use, to our service providers, or to applicable privacy law. Material changes will be indicated by an updated “Last updated” date at the top of this page. We encourage you to review this policy on an occasional basis. Continued use of advanta.tech after a policy update does not constitute waiver of your rights under applicable data protection law.
11. Contact
If you have questions about how we use cookies or wish to exercise your data protection rights, please contact us:
Advanta Legal Tech
9th and 10th Floors, Brigade IRV
Nallurhalli Rd, Whitefield
Bengaluru, Karnataka 560066
India
Email: privacy@advanta.tech