Over the last month, I’ve spoken with dozens of General Counsel, Legal Ops leaders, and law firm partners.
They’re all wrestling with the same paradox.
They’ve never had more access to information—webinars on AI, endless vendor demos, terabytes of articles on digital transformation. Yet, many feel stuck, struggling to translate that flood of information into tangible progress.
It’s clear the primary challenge for legal leaders in 2025 is no longer a lack of technology or information.
It’s a lack of signal.
🟦 Signal vs. Noise: The New Competitive Advantage
In our field, we’re drowning in noise but starving for direction.
Noise is:
- Another generic webinar promising to “unlock the power of AI.”
- A top-10 list of tools without context or implementation frameworks.
- Vendor sales pitches disguised as thought leadership.
- Endless scrolling on LinkedIn, leading to analysis paralysis.
Noise feels productive, but it rarely leads to action. It keeps you busy, but not effective.
Signal is:
- A battle-tested scorecard for evaluating a new CLM tool.
- A specific, vetted prompt that your team can use today to summarize deposition transcripts.
- A private conversation with a peer at another firm who just navigated the exact change management challenge you’re facing.
- An actionable framework for building a business case for legal tech investment.
Signal is rare, specific, and immediately applicable. It replaces paralysis with momentum. The most effective legal teams aren’t the ones who consume the most information; they’re the ones with the best filters.
The bottleneck has shifted from access to application.
Signal creates clarity.
It accelerates decisions.
It replaces FOMO with focus.
🟦 Building the Filter
This obsession with separating signal from noise is why I’ve been heads-down building something new for the past few months.
My goal is to create an ecosystem designed entirely around delivering signal—a private space where legal leaders can move beyond passive learning and into active implementation. A place with fewer webinars and more workshops. Fewer generic articles and more actionable playbooks.
Right now, I’m building it in private alongside a small, hand-picked group of founding members—GCs, partners, and ops leaders who are helping me shape the frameworks and resources.
It’s been the most energizing work of my career, and I can’t wait to share more with you in the coming weeks.
We’re calling it The Advantage Inner Circle, and it’s coming soon.
🟦 3 Questions to Find Your Signal This Week
You don’t have to wait to start filtering. Here are three questions to ask yourself to cut through the noise:
- The “So What?” Test: Before you agree to a demo or read an article, ask: “What specific action could I take based on this information?” If the answer is unclear, it’s likely noise.
- The Source Test: Who created this content, and what is their incentive? Is it an unbiased expert sharing a framework, or is it a vendor selling a product?
- The Application Test: Can I apply a piece of this insight—even a small one—in my work this week? Signal leads to immediate, incremental progress.
Focus on the signal, and you’ll be amazed at the clarity and momentum you gain. Filtering for signal is a competitive advantage. Start practicing now.
🟦 Get on the Priority List
The Advantage Inner Circle is the solution to the “Signal vs. Noise” problem. I’m opening it to a limited number of new members soon.
Subscribers to this newsletter get first priority.
→ Just reply with “Inner Circle” and we’ll send you a private invite before we go public.
P.S. The first step to finding your signal is knowing your starting point. Haven’t tried the Legal AI Readiness Assessment yet? It’s a free, 5-minute cheat sheet for diagnosing where your team stands and where to focus next.
🟦 Share the Signal
Know a colleague drowning in information overload and digital noise? This edition might be the signal they need.
Questions or feedback? Hit reply or contact us at [email protected]
Published weekly by Advanta Legal Tech.
